After days of backlash and negative media coverage, restaurant chain Cracker Barrel has scrapped its controversial new logo, returning to the traditional symbol with “Old Timer,” or “Uncle Herschel,” in place.
“We thank your guests for sharing your voices and love for Cracker Barrel,” the restaurant chain posted on X. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”
We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain.
At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm… pic.twitter.com/C32QMLOeq0
— Cracker Barrel (@CrackerBarrel) August 26, 2025
For days, the company has taken incoming for its bland new logo, which nixed the “Old Timer” leaning against a barrel, including from the president of the United States.
As WorldNetDaily reported, President Trump posted Tuesday on Truth Social: “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before.
“They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity.
“Have a major News Conference today. Make Cracker Barrel a WINNER again.”
The company didn’t have a news conference but has made it known they have taken Trump’s advice.
Promises made, promises kept. @realDonaldTrump has saved Cracker Barrel!
You’re welcome, America! pic.twitter.com/F4Usz6wf8V
— Anna Kelly (@AnnaKelly47) August 26, 2025
The company issued a statement Monday, indicating: “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices.”
“You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be.”
Cracker Barrel has also come under fire for its DEI ideology, which recently has been purged from its website.
‘Very tricky’: President Trump tells Cracker Barrel how to rescue itself from new logo backlash